As with any trade, contractors entering pressure washing sunshine coast industry have one primary goal in sight. Making that money and doing LOTS of it.
This is probably the one common denominator that most pressure wash contractors give as their reason for joining the rank and file as a professional power wash contractor. Obviously, there is nothing wrong with making money from your business; that’s why you’re in business, right? Often times a contractors success is measured by set standards that are passed down from one generation to the next. One is how much money do you make? The formula has always been money equals success. The second is whether or not you are busy? If a contractor is busy, the old cliché is that they should be successful because they are busy. And if a contractor is busy from sunrise to sunset 7 days a week, they are obviously making a lot of money ~ right?
Rat race to success?
Imagine having a 5 year business plan that will create a surge of growth for your business that everything else in your life is on hold to accommodate the abundant growth you experience year after year? An influx of sales calls must be answered within 24 hours. Once the answer is given, you must then schedule the estimate. In between answering all the sales calls and estimates, don’t forget to take the time to proof read your marketing flyers/postcards that you have just scheduled. A phone call with your distributor must be scheduled to keep stock of chemicals/soaps. Phone time with your distributor also gives you the opportunity to ask technical questions about the “rattling sound” you hear when your rig is in operation. For some of you, if your rig goes down then you are non-operational for at least the next 24-48 hours at least.
Fellow contractors also need their time on the phone
With you so they can “bend an ear” for tips and suggestions. Set aside some time at night to put your company’s web presence at the forefront for your customer base and to respond to emails from customers who chose not to call you during the day. Training any new employee will get the best part out of the work day so plan accordingly. If you are a one-man operation, you will obviously need to finance your washing schedule in order to take the time to actually execute the work that was booked from those sales call mentioned earlier. You used to be able to make a bank deposit every Friday but today you just can’t get to the bank until after closing because you have literally a thousand other priorities that are going on with the success of your business.
In between this fast operation tempo you may manage
To give your significant other a call on the phone to let them know you won’t be able to make it to your sons Little League game or your daughters dance lesson again as promised | You offer a sincere and heartfelt apology not only to your significant other but more importantly to your child who is clearly upset that you won’t be there – again. You had every intention of making it this time when you left for work that morning but as luck would have it a customer frantically called at the last minute to tell you that the stain you applied yesterday was not the right color! Before you hang up with your wife, you mention that you won’t be making it home for dinner either. Has this been your routine lately? Do the demands of your business and the priorities associated with it overshadow the very reason you are in the pressure washing business in the first place?
What is your system?
Business growth and the effort required to manage that growth can be a pleasurable experience as a pressure wash business owner. As your business grows externally i.e. growth in sales, marketing, contracts, you have to ensure that your internal business infrastructure i.e. employees, managers, sales teams are also growing that compliment this external growth do it. It is highly recommended that your business plan not only speaks on the “System” but more importantly that you understand the actions you need to take to keep the right people in your business so that in writing the “System ” be able to transform reality into “systems” . As business owners, we often overlook the infrastructure part of our business plan and turn our attention solely to how to ring our phone. When this happens, I find myself running my business in what is commonly referred to as ‘catch up mode’. This means that no matter what time of day it is, you are behind schedule or in ‘catch up mode’ because your “system” is still lying dormant. In combination with just being behind schedule every day we also unknowingly run a much higher risk of happily losing quality time with our family and loved ones as described in the above example.