There are a few critical steps to creating a simple logo for your custom boxes. The first step is to start with a focal point. Don’t include too many design elements, which will confuse your audience. Instead, choose two or three key design elements that complement each other and give the box some breathing space. Finally, think like your customer. Identify your target audience and develop a design tailored to their needs.
Designing a logo for your custom boxes
Creating a catchy, simple logo on custom boxes designs is the key to success. Besides the box’s name, you should also give it a catchy, non-offensive title. The text on your boxes should be short, clean, bold, and easy to read. Then, use color to evoke different moods. Cool colors like blue, green, and yellow are soothing, and people tend to associate them with relaxation.
Custom boxes come in a wide range of sizes and shapes, and with different finishes and textures, you can create an appealing package that catches customers’ attention and inspires them to spread the word about your brand. It will help if you consider both in-store and online interactions with customers when designing your custom boxes. Your logo should be easy to recognize and set your brand apart from your competitors. Here are some tips to help you create a memorable logo:
Color plays a huge role in brand recognition, and studies show that color can influence up to 80% of purchase decisions. Neil Patel notes that no single color converts better across all marketing campaigns. When designing your packaging, think about who you’re targeting and what they’d like to see. A bold color like red stirs up emotions, while a blue box conveys trustworthiness, while green represents nature.
Another way to make your packaging attractive is to use a fun, quirky, or vintage font. There are many different fonts: modern, vintage, staid, winsome, or whimsical. Pick a font that suits your brand’s image and helps your packaging stand out from the rest. One company that did this well is Skoff Pies, which uses a variety of fonts to make its packaging look like an attractive gift. You can also search for fonts online, whether you’re looking for a free download or a paid purchase.
You don’t need a complex design to impress customers. If your packaging is a straightforward representation of your brand, a simple minimal logo on custom boxes will do fine. If you’re looking for something more elaborate, consider patterns, colors, and fonts. If you’re selling women’s clothing, a feminine pattern on the flap may make sense. A feminine brand such as Parasol, for example, uses abstract shapes on the box’s flap, while its logo and message is a clean, classic design.
Customers are very brand conscious today and are often picky about buying. By creating a memorable logo on your custom boxes, you’ll make your packaging look like a gift to a customer. Not only will it entice current customers, but potential ones too. Whether your customers buy from you or another brand, your custom box will become your brand’s face.
Including handwritten notes inside your packaging can boost your customer’s perception of the value of your product. For example, Petit Nomade uses a handwritten note to reference specific items inside an order, but the process can be time-consuming. Pre-printed inserts are a more straightforward solution. Another company that uses pre-printed inserts is Cait Handmade. The brand asks its customers to share their unboxing experiences to promote its products.
Handwritten notes make your packaging attractive with a personal touch. Adding these notes shows that you care about your customers and take the time to write them. Customers feel more connected to your brand when they receive personalized gift notes. Many companies have embraced eco-friendly packaging for this reason, and you can join them. In addition to reducing waste, you can also customize your boxes with tape or a logo to increase your customer engagement.
Printed labels, stickers, and other design elements can make your packaging stand out from competitors. Custom boxes are an excellent choice for this. They allow you to customize both sides of the product, making it easier for your customers to recognize your brand. Two-sided printing also looks good from every angle. You can choose between a simple logo or a complex, multicolored design. Double-sided printing requires more ink and labor and may increase the price of your project.
Digital printing is one of the fastest-growing markets, growing 13% each year. Digital printing allows you to customize your packaging easily with fewer steps and a faster turnaround time. This process is also the most affordable and versatile way to customize marketing materials. It is also highly versatile and can accommodate up to six colors on a single box. So, if you’re looking for custom printing for your custom boxes, consider digital printing.
You can also incorporate a barcode to add more visual appeal to your custom boxes. Barcodes are small, rectangular symbols that are readable by a barcode reader. Most barcodes are two-dimensional, but they can be rectangular or square, depending on their design. The size of your barcode will depend on the total space available on the label. The standard barcode is 1.02 inches wide by 1.469 inches vertical. If you choose a custom logo design, adhere to the recommended minimum and maximum barcode size.
The UPC system has many benefits for a small business. It makes selling goods easier because consumers can scan the label. UPCs are also highly customizable and can even be customized with a simple logo. The UPCs are available in many different formats. You can use UPC-A or UPC-E for your products. The UPC-A barcode is the standard version, while UPC-E is a more modern six-digit version.